Lowe Vietnam wins Unilever’s brand Axe

Lowe Vietnam has been awarded the creative duties for Unilever’s prominent male grooming brand, Axe.

The agency will build a full services campaign, harnessing the brand’s global expertise and reputation to create a presence strongly aligned to the local marketplace.

Michel Borelli, Chief Executive Officer, Lowe Vietnam (pictured left) said: “It’s an honour to partner one of the world’s greatest brands, with such an appetite for edgy, creative work. We look forward to helping build Axe’s iconic position in Vietnam and leverage their creative and business excellence.”

An Bellemans, Vice President for Personal Care and Media, Unilever, said: “We are delighted to engage once again with Lowe Vietnam to take on the deployment of our prestigious male grooming brand Axe in the market. Lowe Vietnam manages the vast majority of our portfolio and we are very happy with their deep connection with local culture and great creative output. Lowe Vietnam has stood out for their knowledge and insights, and we are confident our partnership will achieve our ambition of making Axe an instant success in Vietnam.”