Leo Burnett Singapore create operations & content role to further drive integration

Steve Rushbrook (left) has been hired in the newly-created role of operations and content director at Leo Burnett Singapore. The appointment came on the back of the agency’s expansion, more than doubling in size over the last three years, and to support further integration within the group.

“Steve is a very important piece of the puzzle that was missing from our structure as an integrated communication provider,” said John Kyriakou, CEO, Leo Burnett Group Singapore. “His valuable experience in the area of working with different disciplines to put them together as one seamless and integrated resource is exactly what we need to bring about more efficiency for our clients. We welcome him on board with us as we continue to improve and grow into our next phase.”

Rushbrook joins Leo Burnett with 20 years of experience in the advertising industry. Most recently as national managing partner of Ogilvy South Africa, Rushbrook had started up and developed RedWorks which included the introduction of Digital Asset Management. Prior to that, as the chief information officer at The Jupiter Drawing Room in Johannesburg, Rushbrook had led the digital set up for the agency handling Coke FIFA 2010 advertising business among other things. Not a stranger to Asia, Rushbrook was the general manager of Ogilvy RedWorks in Singapore where he had helped and supported the startup and development of RedWorks here.