Hair today. Gone tomorrow
July 25 2012, 9:15 am | | 7 Comments
Here’s a print and poster campaign by Grey Group Singapore to demonstrate the extra strong adhesive action of 3M Lint Roller. Grey exaggerated this benefit in a humourous way, literally picking up all of your pet’s loose hair.
Credits – Chief Creative Officer: Ali Shabaz. Copywriter: Joseph Cheong, Steve Clay. Art Director: Ang Sheng Jin. Agency Producer: Bobby Koh. Photographer: Jeremy Wong (Nemesis Pictures). Retoucher: Evan Lim (Magic3). Account Manager: Hari Krishnan
7 Comments
love this! can relate given that i am a cat-owner.
but the headline should read “fur today, gone tomorrow”.
yeah, it’s been done 20 years ago with better art direction.
thanks for playing.
Holy crap batman, a lint remover that…removes lint.
Nice.
We all love a bit of fluff.
Nice! Funny! Relevant!
As long as those animals are not real! ; )