Nike: Game on world
July 25 2012, 7:00 am | | 1 Comment
Sport is the ultimate game, and athletes are the ultimate players. Nike’s new training platform helps you track and measure your workouts so you can 1-up yourself, your friends, the world. So, the world is now your playground. The more you run, jump, dodge, play, and score, the better you get.
Game on world. Agency: Wieden + Kennedy, Portland.
1 Comment
Bit of a mash-up of ideas from quite a few other commercials (including Nike’s own), and not too focused. Not likely to trouble judges at Cannes next season, but who knows?