TBWA\Santiago Mangada Puno named Agency of the Year at the Philippines 4As Awards

For a record-setting fifth year, TBWA\Santiago Mangada Puno was named 2011 ‘Agency of the Year’ by the Association of Accredited Advertising Agencies of the Philippines (4As) at the Agency of the Year Awards, held at the Rizal Ballroom of the Makati Shangri La Hotel on Thursday last week.

The agency held the honor in 2003, 2004, 2005 and 2010. In addition to the top prize, TBWA\SMP also won the highly coveted ‘Best in Creative’ plate also for the fifth time. The agency previously won the honour in 2003, 2004, 2005 and 2008.

In a night where the Philippine advertising industry gathers to honor its best, TBWA\SMP proved its consistency in every area of discipline by being a finalist in all categories – Creative Excellence, Market Performance, Management of Business, Industry Leadership and Community Service. This is a feat that TBWA\SMP also pulled off in 2010. To add more luster to its big night, the agency also made it as a finalist in the Digital Excellence Category.

“It is with great honor that TBWA\SMP accepts these two prestigious awards. Winning both validates the hard work and passion of not just one person, but every employee of the agency,” said Melvin Mangada, Chief Creative Officer at TBWA\SMP.

For applying creativity to advertising materials and utilizing creativity to achieve excellence in its organization, its people and its services to clients, Leo Burnett Manila was voted Best in Management of Business at the awards.