Indian filmmaker Anurag Kashyap gets in front of the lens for Cadbury Dairy Milk Shots
A new Cadbury campaign for Dairy Milk Shots featuring filmmaker Anurag Kashyap has been released in India by Ogilvy & Mather. The ‘Shots with Friends’ TVC captures the spirit of friendship by showing a group of friends bonding and celebrating with Cadbury Dairy Milk Shots.
The opening of the TVC shows Anurag Kashyap struggling to find the perfect actresses to cast in his upcoming film. As he sits in a café describing his dream cast on the phone, he realizes they are much closer than he expected. The young group of girls on the neighboring table is ecstatic, to say the least, when they hear the director describe someone that looks exactly like them. The ‘chocolate ladoos’ that are a part of each character’s thought bubble act as the ‘sweet’ metaphor that symbolize and connect the range of positive emotions they experience.
Chandramouli Venkatesan, Director, Snacking & Strategy, Cadbury India, comments “The bite size format of Cadbury Dairy Milk Shots allows it to be an easy alternative to ‘snacking’. The new TVC captures the essence of the product aptly- sharing among groups of friends, and further builds on the brand’s core message of celebrating small but significant occasions with Shots.”
Abhijit Avasthi, National Creative Director, Ogilvy India adds, “The Shots proposition of ‘mann mein ladoo phoota’ has been a resounding hit with the youngsters. To talk about the ‘Shots with Friends’ pack we decided to build on the same with the slant being on a group of friends wishing for something fantastic instead of an individual. Also, we thought it would be sweet and charming to tell the story with a group of girls instead of making it male-centric. It’s turned out much funnier than we had imagined and Anuraag Kashyap’s cameo is the icing on the cake.”
1 Comment
It’s a decent enough spot but Ogilvy’s bar (no chocolate pun intended) on the Cadbury account used to be set pretty high in India. Higher than this, perhaps.