Caltex launches new National Day campaign
Caltex has launched a new National Day campaign “The Fuel Democracy” to give Singapore drivers a reason to celebrate the nation’s 47th birthday. The campaign, created by Y&R Singapore, empowers drivers to influence the fuel discount to be given only on National Day, August 9 by simply “liking” the Caltex Singapore Facebook Page. A Thumbs Up on Facebook can drive fuel prices down.
“The promotion embodies Caltex’s brand philosophy ‘Enjoy the journey’ – Singapore’s journey to independence and a fun cause that all drivers in Singapore can rally around for everyone’s benefit”, said Juliana Loh, Brand Manager, Caltex.
Farrokh Madon, the Chief Creative Officer of Y&R Singapore added: “The Fuel Democracy campaign lets Singaporeans enjoy the nation’s journey on the road to independence. It allows consumers to see the difference they can make when they engage with the brand.”
1 Comment
The creative says what it has to…but I can never understand what this “Like” business is all about.
What a dirty habit brands have picked up. Giving someone a bribe to ‘like’ you. If you heard of a person doing that in real life, you’d think she was pathetic
It means nothing if someone ‘likes’ your brand, he just did it for a discount and in future will only respond when you give him something.