Leo Burnett Beijing share the BMW ‘Joy’ in China
August 7 2012, 11:01 pm | | No Comments
In celebration of the London Olympics, the BMW China Olympic campaign brings to life vividly the true inspirations of three Chinese athletes and a young boy aspiring to be a basketball hero.
The four spots uniquely links each story with the BMW “Joy” spirit through strong emotions and creative visual forms like shadow projection (Liu Xiang), animation (Xu Li Jia) and installation arts (Lei Sheng & Zhang Yu).
These films were created by Leo Burnett Beijing, produced by Stink Shanghai with director Nieto.