Lowe Vietnam appointed to Alpenliebe

Lowe Vietnam has picked up countrywide project work with Perfetti Van Melle Vietnam’s flagship confectionery brand Alpenliebe. The agency won the duties in a three-way pitch, which included incumbent Leo Burnett. The win follows last year’s appointment of Lowe Asia Pacific for regional work from Perfetti Van Melle across Asia.

“The idea presented by Lowe was spot on,” said David van der Lei, Marketing Director, Perfetti Van Melle Vietnam. “Although new on the brand in Vietnam, they were able to create continuity. Lowe’s populist creativity approach resonates through their understanding of our key business and communication challenges in Vietnam.”

Michel Borelli, Managing Director, Lowe Vietnam adds: “At Lowe, we believe in building big creative ideas that put the brands under our care into the heart of popular culture. Alpenliebe’s brief to us was articulated precisely around this need. So, we’re really pleased to welcome Perfetti as our new client and look forward to producing some great campaigns for them”.