JWT Singapore push Spikes Asia

For the third year running JWT Singapore has created the 2012 marketing campaign for Spikes Asia.

“As a Festival that celebrates creativity, it’s important that the Spikes Asia branding is regenerated each year to remain fresh and relevant. We’re delighted that we could partner with JWT Singapore again for this campaign, which is currently running across the region”, said Myriam Coupard, Festival Director Spikes Asia.

The team behind the work included Valerie Cheng, Executive Creative Director, Laurent Pastorelli, Art Director and Elrid Carvalho, Senior Copywriter. The campaign sees three different design executions currently running across the Asia Pacific region, ‘Lift’, ‘Bread’ and ‘Lighter’ which all celebrate ideas that changed the world.

Commenting on the thoughts behind the campaign Valerie Cheng of JWT Singapore said, “These are exciting times in advertising for agencies and clients. We are seeing more campaigns and ideas, which actually changes people’s behavior and has an effect on people’s lives. Actually, it is not difficult to find inspiration when we are surrounded by such brilliance every day. It’s easy to dismiss something as common as the elevator and forget that it was once someone’s amazing idea.”