P&G named Spikes Asia’s top client

Spikes Asia is to present this year’s Advertiser of the Year Award to P&G Asia.

“Since the launch of the Spikes Asia Festival four years ago, P&G Asia has won an astonishing number of Spikes Asia awards – five Gold, 11 Silver and 11 Bronze trophies across different disciplines – Design, Digital, Direct, Integrated, Media, Outdoor and Promo & Activation – with work produced by their agencies from across the region – China, Hong Kong, India, Malaysia and The Philippines. A testament of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia,” says Terry Savage, Chairman of Lions Festivals.

Freddy Bharucha, Chief Marketing Officer, Asia P&G (pictured left), who will receive the award on 18 September at the Marina Bay Sands’ Grand Theatre in Singapore, comments, “I feel humbled by this recognition for P&G which I accept on behalf of all the brand builders we have in Asia working across a wide range of disciplines in marketing, public relations, design and consumer & marketing knowledge. At P&G we continue to believe strongly in the power of brand building, inspired by the consumers we want to serve. Through our brands and the brand building programmes behind these brands, P&G is committed to touch and improve consumer’s lives in small but meaningful ways.”

The Procter & Gamble Company (P&G) entered Asia in 1935 with the acquisition of the Philippine Manufacturing Company, and has since expanded its presence to 46 markets across Asia. Today P&G has on-the-ground operations in 14 markets in Asia, with its regional headquarters based in Singapore. P&G brands aim to touch more consumers in more parts of the world, more completely.

The company has one of the strongest portfolios of trusted, quality, leadership brands of which 26 of its brands generate more than $1 billion in annual sales globally. Asia is home to 22 “Billion-Dollar” Brands, including Always (Whisper), Ariel, Braun, Crest, Dawn, Downy (Lenor), Duracell, Febreze (Ambi Pur), Fusion, Gillette, Head & Shoulders, Iams, Mach3, Olay, Oral-B, Pampers, Pantene, Pringles, SK-II, Tide, Vicks and Wella.