Momentum Worldwide takes Bangkok back to the 90’s with sell-out music festival
Momentum Worldwide Thailand recently partnered with music promoter Rock n Rolla to transport Bangkok back to the 1990’s with Thai music festival, Sonic Attack: 90’s – The Best!!! On Saturday 4th August at the Bangkok International Trade and Exhibition Centre, more than 7,000 people attended the sell-out one-day festival which celebrated the music and pop culture of this ground-breaking decade.
The event kicked off with 13 of Thailand’s most popular bands from the era playing their greatest hits and cover versions of their favourite track of the decade. Blackhead’s rendition of Nirvana’s legendary hit ‘Smells like Teen Spirit’ brought the crowd to fever-pitch as the festival culminated in a two-hour set from iconic British alternative-rock band Suede.
Fans also soaked up the 90’s atmosphere in the marketplace and bar to a soundtrack by renowned local radio DJ’s, and relived the decade in the Hall of Fame, two exhibitions featuring ‘Faces of the 90’s’ – a collection of photos and memories from inspirational people who found success in the decade.
Concept development, sponsorship management, marketing, publicity, artist booking and music production were managed jointly by Momentum Thailand and Rock n Rolla. 2012 marks the second year of the festival, which operates a unique theme each year.
Said Yod Sukwiwat, managing director, Momentum Thailand, “This year sees 1990’s eighteen year olds turning 40, and with the current nineties revival in fashion, music and film trends, this year’s Sonic Attack festival was the perfect opportunity to celebrate the decade and it’s unforgettable culture. ’90’s – The Best!!!’ appealed to everyone – those who lived the decade the first time around and those who are experiencing it now through its influence on today’s popular culture. We are delighted with the success of this year’s Sonic Attack.”
A member of McCann Worldgroup, Momentum Worldwide specializes in sponsorship, promotion, event, entertainment and retail marketing.