XM Gravity named digital agency of record for Hokahokabento and Nestle Indonesia

XM Asia Pacific’s Indonesian unit, XM Gravity, has been named Digital Agency of Record for HokaHokaBento, one of Indonesia’s largest Japanese restaurant chains, and Nestle Indonesia.

HokaHokaBento is a locally owned Japanese fast food chain with 148 outlets across Indonesia. XM Gravity will revamp HokaHokaBento’s current website, build a mobile site and apps for the brand, and manage the restaurant chain’s social media presence which, until now, has largely been managed in-house.

The Nestle business was awarded to XM Gravity in September and XM Gravity will help develop and implement Nestle’s digital marketing strategy, with a focus on the company’s nutrition business, including brands such as NAN 3, Cerelac and Lactogen 3.

”XM Gravity have shown the capabilities in understanding our consumer needs, thus ensuring our business needs,” said Lalita A Mardjuni, Head of Marketing Services at PT Nestle Indonesia. “This will be our first partnership foundation to be built in a long term period.”

The string of high-profile wins underscores the value of XM Asia Pacific’s push into Indonesia, one of Asia’s hottest digital markets and one of the fastest-growing advertising markets in the world.

“Nestle has been increasing their digital investment in the past few years, and we are thrilled to be trusted in helping them grow their nutrition business in Indonesia through digital channel,” says Kevin Mintaraga, CEO of XM Gravity. “We are also excited by the HokaHokaBento win – this is one of the biggest locally-owned retail F&B companies in Indonesia.  And we are all huge HokaHokaBento fans.”