AME call for entries is released

The Festival of Asian Marketing Effectiveness, which takes place in Shanghai across 8 & 9 May, is now open for entries. The awards reward those campaigns that have achieved results by combining creativity and effectiveness.

Next year will see the addition of two new trophies – the Asian Marketing Effectiveness Agency of the Year, which will award an individual entrant agency office that obtains the highest aggregate score from points allocated for all of the categories and the Asian Marketing Effectiveness Network of the Year, which will be given to the Agency Network that has achieved the highest score for entries across all categories.

A total of 28 awards categories will be open to enter including newly added categories for 2013. These are 12 Product & Service Categories and 16 specialist categories including the new: Most Effective Use of Social Media Marketing, Most Effective Use of Digital Media, Most Effective Use of Technology, Best Use of Data / Research, Best Non-traditional Thinking / Non-advertising Idea. See the website for more details.