Leo Burnett and McCann Worldgroup emerge as the top winners from the 2012 BAD Awards
Leo Burnett Group Thailand were the most successful agency at the Bangkok Art Directors’ Club (BAD) Awards ceremony, held on Friday night. Leo Burnett scooped a total of 42 awards including accolades for 3 Best of Show Awards – Best Of Digital, Best of Direct and Best of Promo.
McCann Worldgroup also had a great night picking up 26 awards, including the TV Best of Show for their Dentyne Ice “Downward” television commercial.
744 entries were received from 49 companies from Thai advertising agencies and production houses.
The top 5 agencies were:
- The Leo Burnett Group Thailand – 42 Awards
- McCann Worldgroup – 26 Awards
- MONDAY – 18 Awards
- Prakit Holdings Public Company Limited – 17 Awards
- JWT – 12 Awards
- Lowe Thailand – 2 Awards
Best of Show awards this year were:
Best of TVC
McCann Worldgroup
Best of Press
Creative Juice/Bangkok
Laxen: Chicken/Pork/Beef (pictured)
Best of Outdoor
Prakit Holdings Public Company Limited
Chiangmai Night Safari: Night Safari Billboard
(See image below)
Best of Digital
The Leo Burnett Group Thailand
Best of Direct
The Leo Burnett Group Thailand
The Leo Burnett Group New Year Gift: A Happy Gift
Best of Promo
The Leo Burnett Group Thailand
Cancer Patients Department: Hair for Hope
Special Award: B.A.D. Hungry
JWT
Oriental Princess: Reflection Limited Edition EP 1-4
Download the full list of winners: All Winners B.A.D 2012.pdf
Download the score summary: Ranking B.A.D 2012 Score Summary.pdf
Download the full agency list: Ranking B.A.D 2012 Awards Summary.pdf
