McGarryBowen set up shop in Shanghai

December 11 2012, 4:51 pm | BY Lynchy | No Comments

AndyHo.jpgMcGarryBowen, part of the Dentsu Inc. network, has opened its doors in Shanghai. This is McGarryBowen’s fifth office and the third outside of its US birthplace.

The new office is already working on projects for global clients including United, JP Morgan and Mondelez. Local clients include Weight Watchers.

“We’re rebuilding Weight Watchers’ business model in China completely,” said Takeshi Miyazawa, the new office’s director of integration.

Heading the new office is Managing Director Andy Ho (pictured), who previously has worked with McCann, Lowe and Leo Burnett in China.

“There are only a couple markets in the world that are so big and so important that if you optimize something for them, because of the sheer volume of consumers in those markets, it might be really worth considering making that work around the world. And that’s really only the U.S. and China,” said McGarryBowen President-International Stewart Owen.