McCann Worldgroup Japan wins Global Award at international healthcare advertising awards
The Global Awards, for the “World’s Best Healthcare Advertising,” announced its 2012 winners at the Global Awards presentation in Sydney last week. The ceremony was hosted by The Global Awards, and Bravo!, a committee of Australian healthcare professionals with representation from healthcare agencies and the Communications Council of Australia.
McCann Health Communications/McCann Worldgroup Japan won a Global Award for their campaign (featured) ‘Getting the point about DPNP’ in the Consumer integrated Media category and also won five Finalist certificates.
McCann Healthcare China collected two finalist certificates while McCann Health Singapore received 3.
For the first time in the history of the Global Awards, the competition honored a network for its exemplary work with the title of Network of the Year. McCann Health took the lead in this year’s competition, taking home 5 Global Awards and 19 Finalist Certificates worldwide. The McCann Health offices honored with awards include: McCann Health Australia, 2 Global Awards; McCann Health Communications/McCann Worldgroup Japan, McCann Health United Kingdom, and McCann HumanCare USA each received one Global Award. McCann Health Global CEO, John Cahill, and Global Creative Director, Jeremy Perrott accepted the award on behalf of the network.
“Winning “international network” is an amazing achievement in any industry. But to win this award from the Global Awards is a significant win that recognises more than hard work. In the most difficult discipline of all to be creative and innovative, this Global Award celebrates the diligence of a network committed to raising the bar of its industry’s product and at the same time celebrate the clients who not only demand we do this, but support and encourage us to deliver.
Australia was recognized with 5 Global Awards and 33 Finalist Certificates. New Zealand won 1 Global Award and 3 Finalist Certificates. McCann Health Sydney was honored with 2 Global Awards, for Communication to the Healthcare Professional: Promotional Marketing, taking home one for “We never stop thinking” and the second for “Healthy Business Cards”. As part of McCann Health’s global rebranding effort, the agency looked at the specific target groups and the different environments they could impact and divided the task into three areas. Business cards for business contacts, screen savers for staff, and location based stickers in the shared building for IPG colleagues. Each medium had health checks, exercises, or tips which were designed to positively impact on health outcomes. Together these communications demonstrated “we never stop thinking about your health.” McCann Health also earned 3 Finalists.
Saatchi & Saatchi Health Sydney earned 2 Global Awards for Communication to the Consumer: Direct To Consumer for “Deflated Commuter” and “Feeling Let Down” for allergy awareness. The campaign alerted moderate to severe allergy sufferer that more effective relief was available via a doctor’s prescription and used imagery of deflated people to drive them to their GP. The imagery was based on insight into how allergy suffers feel as a result of the impact of the allergy on their life; drained of energy and let down. The agency also received 3 Finalists.
Ward6 received a Global Award for Communication to the Healthcare Professional: Print “My Style” for their campaign for client Levemir. Ward6 was also honored with 4 Finalists.
Insight NZ was honored with a Global Award for Communication to the Healthcare Professional: Promotional Marketing for “Clay Tablet iPad” the agency has a reputation for award-winning creative in print and this campaign raised awareness for their digital creative.
The 2012 Global Awards Grand Jury also recognized the following Australian/NZ agencies with Finalist Certificates: Insight Australia received 5 Finalist Certificates and UrsaClemenger earned 4 Finalists; GHG Australia and Sudler & Hennessy were honored with 3 Finalists; and H&T was honored with 2 Finalists. 3Dme Pty Ltd, Affinity; Clemenger BBDO Brisbane; Ogilvy Healthworld; Orchard; and The DM Group each took home a Finalist Certificate. New Zealand’s Insight NZ Ltd earned 3 Finalist Certificates.
The Globals has also committed to being the premier award show in healthcare that sets standards, through industry leaders as judges and navigators as well as critics who know good from great and brilliant from best. Through the Globals, we are now seeing outstanding work across the board globally, not only in the conventional media but in new media, digital, viral integrated and interactive. This is what great shows do. Celebrate, recognise and encourage us all to do better.” – Jeremy Perrott
Ogilvy Germany was awarded the 2012 Grand Global Award for “Waiting. For Seven Years.” for client Foundation For Life – Organ Donation. The entry won in the Integrated (Mixed Media) Campaign category in the subcategory Communication to the Consumer: Social Commitment. This campaign demonstrated how hard it can be waiting for an organ donation by staging an extreme live-event held in a place where everybody hates waiting…at the train station. Passengers were confronted with Michael Stapf’s reality, a 27 years old dialysis patient, who has been waiting for a kidney for 7 years. A digital billboard at the platform was a call for action stating “Some of us are waiting longer…For an organ donation…Help with an organ donor card.”
Creative credits include: Dr. Stephan Vogel, CCO; Tim Stübane and Birgit van den Valentyn, Creative Directors; Matthias Bauer and Johannes Jost, Art Directors; and Anke Roell, Copywriter.
“We are overwhelmed to win the prestigious Grand Global Award. But this award is not for us. This award goes to our friend and main actor Michael Stapf. He was thrilled, when he heard of it: ‘Wow! I never won such an award! What is it?’ Let’s keep our fingers crossed that the campaign will have a long-term effect on Michael and all those who are still waiting.” – Birgit van den Valentyn & Tim Stübane
The Global Awards New York celebration also took place on December 6th at the Helen Mills Event Space & Theater, located in mid-town Manhattan. 2012 Global Awards were presented by Michael Demetriades, Global Awards Executive Director, and Tom Domanico, Global Awards Advisory Board Chairman & Draft FCB Healthcare Chairman Emeritus and other prominent Grand Jury members. In total, the 2012 Grand Jury recognized winners from 17 different countries with 1 Grand Global, 39 Global Awards, and 137 Finalists.
Now in its 18th year, The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communications for medical, pharmaceutical, and healthcare related products and services. The Global Awards Advisory Board and Grand Jury are comprised of a panel of prominent international industry experts, representing the top creative minds in the field of healthcare advertising.