Fevicol holds the world together
January 2 2013, 9:37 am | | No Comments
The day immediately following the predicted ‘end of the world’, Ogilvy Mumbai released an ad for Fevicol. The ad plays on the age-old benefit of this brand that claims to hold things together better than anything else. Exaggeration that brings a smile to the face has been in the DNA of the brand and this one is no different.
Credits – National Creative Director: Abhijit Avasthi. Group CD/Copywriter: Harshad Rajadhyaksha. Group CD/Copywriter: Kainaz Karmakar