Hennessy X.O Exclusive Collection VI launched in Guilin Reed Flute Cave by APAX Group China

Hennessy XO Exclusive Collection VI was recently launched in the Reed Flute Cave in Guilin executed by APAX Group China, the event agency for the project, demonstrating its creative ability once again in an unexpected space.

The stones and interior of the cave became the natural backdrop for the event with specially-designed projection effects to highlight the magnificent and dazzling essence of the new collector’s bottle, together with the natural wonders of the cave.

The original creativity started with the choice of the venue. After the Fendi Great Wall show in 2007, this is the second time that APAX has brought a premium luxury event into natural scenery. Due to the specific environment of the venue and the highly restricted production time, the production of the event required much more effort than normal.

The setup time allowed by authorities was only after visiting hours, therefore the setup team worked overnight everyday for 9 days. Construction material, catering furniture and audio/video equipment were carried in and out of the cave by hand. To reach the perfect projection effect and sound design inside the cave was highly demanding for the show director and AV designers. During the event, more than 300 staff provided service to the 100 guests, a truly “luxurious” experience.