Robinsons sends shoppers on a one-of-its-kind mobile journey with a new iOS application

Robinsons Singapore has unveiled a brand new iOS application to enhance the experience for shoppers. The first retailer to provide an offering that integrates with its banking partner, OCBC Bank, the Robinsons application has gone beyond the standard “directory-based” mobile application commonly expected of a retail store.

Aiming to usher discerning shoppers through an improved retail journey, Robinsons seeks to inspire users with thematic and seasonal product updates while they are on the move.

Aside from the latest updates, the application serves as an information source for store promotions and a platform for OCBC Robinsons VISA card members to check their Robinson$ balance which can be redeemed for in-store vouchers.

Relating on the theme, the application will be updated to inform users of the newest hangout spots in Singapore, making it a one-stop application for the latest shopping and leisure highlights.

The department store has created a launch campaign titled ‘Robinsons Gallery Luxe’ which encourages shoppers to download the mobile application and be rewarded for this. Upon downloading the application and clicking on the ‘Gallery Luxe’ banner, a unique code will automatically be generated which starts the user on the journey to win an array of prizes by entering his/her email address and answering a question. The number of downloads will correspondingly unlock four tiers of prizes, with up to ten prizes to be won each week. Users are encouraged to click through to the ‘Robinsons Gallery Luxe’ microsite, to see the sophisticated gallery of the prizes they could win. Alternatively, the prize gallery will also be on display on the hoardings outside the upcoming Robinsons store at Orchard and the store windows of all Robinsons stores.

Week 1 – 999 downloads to unlock prizes worth up to $99 each

Week 2 – An accumulated 3,999 downloads to unlock prizes worth up to $199 each

Week 3 – An accumulated 6,999 downloads to unlock prizes worth up to $399 each

Week 4 – An accumulated 9,999 downloads to unlock prizes worth over $400 each

“Robinsons is a trusted name when it comes to a retail experience that exceeds expectations. With the launch of the Robinsons mobile application, we have demonstrated our commitment to be a progressive retail store by delivering a cohesive branded interface across platforms that create real value for our customers,” shared Donna Chua, General Manager, Group Marketing Services, The Robinson Group.