Soh and Mondzi to represent Singapore at Adfest
In its tradition of uncovering and nurturing young local talents, the Association of Accredited Advertising Agents Singapore announced the winners of Gong 2012 Singapore Creative Circle Awards Young Art Director and Young Copywriter – Chris Soh and Khairul Mondzi will be representing Singapore at Adfest 2013 in Pattaya, Thailand.
Chris Soh, Art Director, DDB Worldwide Singapore
Bruneians are not behind. Soh is a testament to that. He has spent the last 1,401,600 minutes (and counting) of his life crafting, illustrating and demonstrating how brilliant ideas can be brought to life. Ideas that have won D&AD and Cannes Lions. And it’s not because Soh is perfect. It’s because he’s a perfectionist. His perfectly sculptured just-got-out-of-bed hairdo is another testament to that. He makes things that are a lot of work, look like it isn’t a lot of work. Now, that is the art of perfection.
Khairul Mondzi, Copywriter, DDB Worldwide Singapore
It’s not about where you get ideas from. It’s about where you take them to. At least, that’s what Mondzi believes, and thinks about, every day ever since the moment he set foot in the so-called Don-Draping, throat-cutting, client-agency-rumbling industry that is Advertising.
Born in The UK, raised in Malaysia and educated in Singapore, this once referred to as a ‘lightweight contender who packs a heavyweight punch’ has garnered almost every prestigious creative accolade known to man – from D&AD and Cannes to One Show and Clio.
But success hasn’t been a walk in the park. Late nights, weekend burns, and the occasional, “I’ll be home when I’m home”, all part and parcel of getting to taste the sweetness of an idea coming to life after toiling through the bitterness of what it takes to get it where it needs to be.
Seems like a perfectly insane trade to be picking up. Not quite, objects Mondzil. Because where else in the world can you get paid for daydreaming.
8 Comments
Perfectionist. Young one, call yourself that only when your claim to fame isn’t an ad for a bicycle shop. Otherwise, keep your head down and work hard. That swelling in the head may cause a clot.
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Well done boys!
Just the way these guys write their resumes shows how little they know about real advertising…what pompous and self congratulatory write-ups. And the copywriter’s is worse. If this is what gets you made copywriter of the year, it’s sad. Maybe their ‘Mentor’ should teach them how to put forward their skils without bragging.
And good luck at Adfest…that will be a REAL brief.
Let’s not get all nasty on them. Reading it, I took it as ‘not taking yourself too seriously’ kinda dry humour. Esp that ‘perfect hair’ bit. That said, I dont dig scam ads. So guys, enjoy the achievement and the win, make sure it reflects in your real work, and dont get sucked into a career full of awards for scam work. Prestigious awards winning creatives full of scams under their belts are a ‘dime a dozen, esp in asia. You’ll meet lots of them in Pattaya. Btw, Don Draper doesnt do scams.
Great job guys. Sour grapes are everywhere. Just be careful.
Congrats chris!
Chris Soh. Art Director extraordinaire. Man of mystery. Bruneian too?