The Guardian in the UK out to ‘own the weekend’ with humorous new campaign via BBH London
January 16 2013, 9:25 am | | 1 Comment
This film for the Guardian from BBH, London is a pastiche of a Jerry Bruckheimer blockbuster trailer and communicates the campaign message of ‘owning the weekend’ through a series of spoof scenes.
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Come back Sir John, you’re our only hope.