Happy Creative Services creates eye-catching packaging for the special edition Machos boxers

Probase, the hi-fashion streetwear brand from Basics Life, has launched their new range of light and comfortable cotton boxers for men. Continuing the brand tradition of breaking the retail industry clichés, Basics Life wanted a catchy, innovative packaging for the same.

To highlight the lightweight, airy nature of the boxers, Happy Creative Services India designed the pack to mimic the only other product that sold thin air – the potato chips packet. Quirkily and aptly named Machos, the package combined characteristic Probase wit and bold aesthetics to delectable effect.

The design proved to be a rip-roaring success at the stores, with customers loving the irreverent humour and handy convenience.

Credits – Chief Executive Officer: Kartik Iyer. Chief Creative Officer: Praveen Das. Designer: Viduthalai Raj M. Art Director: Viduthalai Raj M. Copywriter: Athul Chathukutty. Illustrator: Vinayachandran T. Studio Head: Ramakrishna R. Account Executives: Vigya Atri, Ajay Kumar A. Account Supervisor: Neelima Kariappa.