JWT Pakistan and EPOS sign a deal to set up shopping portal named easestore.com

JWT Pakistan and EPOS, a division of Pakistani fashion retailer Labels, have signed an agreement establishing an e-commerce shopping portal named easestore.com.

This partnership marks the first time an advertising agency has gone into e-commerce in Pakistan.

EPOS’s parent company, Labels, is one of the larger players in the domestic e-commerce industry, and JWT Pakistan has a client base that covers almost every consumer goods category.

More than 29 million people in Pakistan now access the Internet, which represents about 15% of the population. While Internet penetration starting to take off, the country’s e-commerce sector is still in its infancy, giving easestore.com an early mover advantage. The partnership agreement was signed last week by Labels CEO Zahir Rahimtoola and JWT Pakistan CEO Mansoor Karim Shaikh.

“We believe 2013 is the year for digital in Pakistan, and JWT is poised to bring our clients a full range of digital services from branding to e-commerce,” said Karim.