Draftfcb Hong Kong wins prime luxury property development account in West Kowloon

Draftfcb has been appointed agency of record for a prime luxury property development in the West Kowloon cultural district of Hong Kong.

The agency’s initial task will be to develop the proposition and a fully integrated campaign including TV for the new and unique district made up of luxurious apartments, parks, a cultural and arts district and commercial and development area which includes a transit railway.

The new development is being built by three parties including Wheelock Properties, New World Development Company Limited and MTR Corporation Limited and sits atop the MTR Austin Station.

“We’re looking forward to not just helping attract buyers for this prime property, but also building an iconic landmark in Hong Kong”, said Iris Lo (pictured), Managing Director and Executive Creative Director of Draftfcb Hong Kong.