US copywriter John Kenney sends up ‘The Focus Group’ to promote his book ‘Truth in Advertising’
January 30 2013, 7:50 am | | 2 Comments
A web film has just been launched to promote the debut novel by John Kenney, “Truth in Advertising”, published by Touchstone / Simon & Schuster.
The web film, written by Kenny, sends up the typical focus group most ads have to get through at bad agencies to see the light of day.
The book is claimed to be “a wickedly funny, honest, at times sardonic, and ultimately moving story about the absurdity of corporate life, the complications of love, and the meaning of family.”
2 Comments
This is awesome.
Can we please make this mandatory viewing for clients.
They should also make one about the narcissistic, arrogant, diva-like creative directors of ad agencies who treat everyone else in the agency like shit.