Isobar lures AKQA’s Nick Bailey to the role of executive creative director of the UK office

Isobar has appointed Nick Bailey as Executive Creative Director of its UK office glue Isobar. This major appointment for the agency comes after a six-month international hunt for the new head of the creative department. Bailey joins from AKQA where he has been ECD for the past four years. He will oversee the entire creative output in the UK office and report to UK Chief Executive Officer Penny Herriman.

Since 1998, Bailey has built an international reputation as a strategic creative leader, having produced countless globally recognised, digitally driven brand campaigns. He was behind one of the most awarded pieces of work in the history of digital marketing: Heineken Star Player and was recently named a Top Ten Creative Mind by Adweek. Bailey has won every major international award, including: Gold Cannes Lion, Eurobest Grand Prix, Clio Gold, Campaign Big, D&AD Pencil, IAB Grand Prix, LIA Awards, and One Show.

His appointment completes the UK executive line-up at glue Isobar that also includes: Patricia McDonald, Chief Strategy Officer, Rick Williams, Chief Technology Officer, and Penny Herriman, Chief Executive Officer.

Mark Cranmer, Isobar Global CEO said, “Nick is a globally recognised talent who brings an infectious appetite for the potential of our industry, as well as a significant and awesome body of work. I’m really excited by the team we are putting together at Isobar and I look forward to Nick playing a pivotal role, as the UK and the wider network continues evolving to respond to our clients’ needs.”

Penny Herriman, glue Isobar CEO added, “We’re really excited to have someone of Nick’s calibre on board.  He is a huge talent and completes a strong senior line-up that will help shape the future direction of the agency, while continuing to deliver ground-breaking work for our clients businesses.”

On his appointment Bailey said, “I’m delighted to be joining an agency that boasts not only a robust creative heritage, but also one that is uniquely positioned to deliver future success thanks to a team of truly world-class leaders representing the best from every corner of the industry. I’m looking forward to working with them to help make that future happen.”