Predictions are that you will gain weight this year
February 1 2013, 9:40 am | | No Comments
One of the most popular columns in newspapers is the weekly horoscope. The horoscope for the new year is obviously a must-read. Cut the Crap India released a 2-pager on 1st Jan 2013 in the prominent dailies.
On the front page under the mast-head were the predictions for the year, as if published by the newspaper. Every horoscope ended with the prediction that the reader is destined to gain weight during the year.
Turn the page and on the reverse was the rejoinder to the actual ad. The tactic was meant to push the fence-sitters who dominate this category (fat-loss and fitness).
Credits – Creative Director: Jagdish Acharya: Art Director: Keith Lobo. Copywriter: Amit Chauhan,