Publicis Hong Kong releases print campaign showing too many people are living in cubicles

Publicis Hong Kong has released a series of five print ads for the Society for Community Organization to highlight the housing problem in Hong Kong.

Translation: Hong Kong has $650 billion of fiscal reserve, the price of housing is at an all time high and over 100,000 people are unable to afford adequate homes.

Among them are elderly individuals and other socially vulnerable groups who have no choice but to live in these tiny 40-square-foot rooms. While the city seems prosperous, many people still live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more to make a change.

Credits – Executive Creative Director: Mark Birman. Creative Directors: Kwong Chi Kit, Terry Cheng. Art Directors: Kwong Chi Kit, Dave Ho. Copywriters: Terry Cheng, Kerwin Choy. Photographer: Benny Lam.