wwwins Isobar wins Oreo digital account in China

wwwins Isoba has been appointed by Mondelēz (trading as Kraft Foods China) as agency of record for the Oreo brand in China. The agency will provide digital communications strategy and creative services. wwwins Isobar, along with sister company Carat, will provide complete communication services for Oreo in China.

“Both Kraft and wwwins Isobar believe in creating brand experiences that bring about long-term consumer engagement  as opposed to a single campaign execution. Our entire team is passionate about the brand, so we look forward to creating work that makes Oreo even more loved in the China market,” said Wayne Fan, Managing Director of wwwins Isobar Shanghai.

In 2013, Oreo will bring to life the brand spirit of “Share a Bonding Moment”. The aim is to provide a new experience for consumers, which makes Oreo the family bond between parents and children. This will be combined with the ambition to break through and innovate within the digital marketing space. 

Mondelēz International is a leading global manufacturer of chocolate, biscuits, chewing gum, candy, coffee and solid drink.  In October 2012, the original Kraft Foods was separated into two independent operating agencies: global snacks business and North American grocery business. Mondelēz International owns the original Kraft Foods’ snacks and food brands including “billion dollar iconic brands,” such as Cadbury, Milka, Jacobs, LU, Nabisco, Oreo, TANG solid drink and Trident gum.