G2 Japan has launched the “Yummy Face Maker” app to convey the palatability and superior nutrition of Hill’s Science Diet for pets
G2 Japan recently launched an engaging and fun interactive app for Hill’s Science Diet, called “Yummy Face Maker”.
Pet owners were encouraged to take pictures of their pet after eating Hill’s Science Diet canned food and add a lip-smacking tasty tongue image to their pet’s photo.
“Yummy Face Maker”, is a simple app that allows users to add a tongue to their favourite pet’s photo in order to create their pet’s cute Yummy Face. Pet owners were required to go to the website to register in order to upload their pet’s Yummy Face. Organic spread occurred when pet owners shared their pet’s Yummy Face on their Facebook, Twitter and blog posts.
Credits – Creative Director: Imai Yasuhito. Senior Copy Writer: Yoshitsugu Takako. Senior Art Director: Yamazaki Mitsunori. Web Director: Nakata Ikkoh.