Old Spice’s Wild collection shows the dangerous side of masculinity in new spots via W+K Portland
February 6 2013, 1:29 pm | | No Comments
Old Spice via Wieden + Kennedy, Portland, has launched two new spots for its Wild collection; a sophisticated line-up of man smells that helps guys answer the smell of the wild, representing the dangerous side of masculinity and inspired by the personality attributes, eating habits and mating rituals of wild animals.
Creative Agency – Wieden + Kennedy Portland
Director – Tom Kuntz
Executive Creative Director – Mark Fitzloff
Executive Creative Director – Susan Hoffman
Creative Director – Jason Bagley
Creative Director – Craig Allen
Production Company – MJZ