Saying happy Chinese New Year through a plate of fortune dumplings with Ogilvy Beijing
Ogilvy Beijing has launched a new iPhone app that spreads the cheer of Chinese New Year by inviting people to share a plate of virtual dumplings, a traditional Chinese food eaten during celebrations, to usher in prosperity for the New Year.
The free “CNY Fortune Dumplings” app is an interactive and social app that prompts users to prepare virtual dumplings. With the swipe of a finger and a shake of their mobile devices, users can roll the dumpling dough; fill it with their choice of three ingredients: prosperity, harmony or gratification; seal the dumplings; boil it and serve. After the virtual dumplings are cooked, users can write their own messages as Chinese New Year wishes to accompany their plate of freshly cooked dumplings and share it with their friends and family online on Chinese microblog Sina Weibo.
An updated version of the app that allows sharing on Twitter will be launched soon.
“During Chinese New Year, family and friends like to gather together to make, share and eat dumplings as tradition,” said Shenan Chuang, CEO of O&M, Greater China. “But sometimes people aren’t able to be near their loved ones for the holiday. So we wanted to play off of this special tradition in a way that would bring some surprising fun to all those celebrating the New Year – near and far.”
Doug Schiff, Executive Creative Director, OgilvyOne, China, said, “This app is a reflection of China itself, as it’s steeped in the tradition of dumplings at Chinese New Year, but with a fun, modern twist.”
Credits – Executive Creative Director: Doug Schiff. Creative Director: Cao Feng. Art Directors: Geng Wei, Xiao Xin, Wang Fei. Copywriters: Sam Sun, Doug Schiff. Agency Producers: Rita Yang, Lyon Zhang, Quentina Yang. Production house: RedWorks Beijing – Lyon Zhang, Yu Guo, Jerry Sun, Xing Wan, Tongxue Wang, Wanqiu Lin, Yanbin Cui, Lu Zhang, Shuoyu Zhang.