Y&R ties up with Hancomm in South Korea

Y&R has entered into an affiliate agreement with Hancomm as the full-service advertising agency expands beyond South Korea to meet its clients’ international aspirations.

Under the terms of the agreement, the two companies will build a strong partnership that raises Hancomm’s profile, establishing a world-class international presence beyond its domestic market. As Hancomm helps its clients go global, this will include training and sharing proprietary Y&R tools and research including BAV data and Generation Asia.

“Through Hancomm’s strategic partnership with Y&R’s strong global network in over 90 countries, Hancomm will continue grow and turn into a truly world-class advertising agency. Furthermore, it will enable us to upgrade our integrated marketing communication efforts through diverse channels in this rapidly changing world environment; thus, we will better serve the ever-rising demands of corporate clients in Korea in today’s competitive global economy,” said Hancomm President & Chief Executive Officer Il-Hyung Chang (pictured above).

Commenting on the agreement, Matthew Godfrey (pictured above) President Y&R Asia said, “We warmly welcome Hancomm as an affiliate, both Y&R Asia and Y&R Korea look forward to working closely with them. Y&R Korea is a flourishing and dynamic young agency under new Managing Director Hae Seong Jeong, we feel that both parties can benefit greatly from this partnership.”