Johnnie Walker and BBH China make it in reverse
February 11 2013, 10:22 am | | 1 Comment
BBH China and Johnnie Walker has launched an integrated brand campaign with the theme “Make The Leap”.
At the beginning the hero is the center and the focus. He begins talking about his “idea” peacefully, then the scenes go back to the past step by step, back to the original him who’s a nobody. At the same time, the content he’s speaking of is more and more exciting, more and more ambitious. Finally, an unimaginable big vision is spoken by him who is lying on his dorm bed. We’re back to the spot where the dream starts.
1 Comment
In reverse, the content he’s speaking of is more and more exciting, more and more ambitious, that means in real time, he is less and less ambitious? How ambitious. As if saying make the leap into the s#%t hole.