Eleven Brandworks Mumbai raises awareness of endangered species with Fedrigoni long life paper

Eleven Brandworks Mumbai have created this direct mailer for Fedrigoni, a type of paper that is certified for a long life.

The client, PrismPapyrus, wanted to convey the availability and the characteristics of this paper to its existing and prospective clients but they only had a small budget putting mass media out of the equation.

Clients were sent a DIY direct mailer, printed on the Fedrigoni Freelife paper, letting them create little paper models of endangered species that they could put on their desks and thus preserve them for a long time.

Credits – Founder Director: Prateek Bhardwaj. Creative Directors: Abhishek Dey, Sambit Mishra, Virendra Tivrekar. Art Directors: Virendra Tivrekar, Sanjog Karulkar. Copywriter: Saurabh Sawant. Photographer: Farzan Randelia. llustrator: Sachin Kondhalkar. Director: Sarfaraz Patel. Brand Manager: Abbas Sikanda.