Publicis Hong Kong place men in cages on the streets to highlight the lack of adequate housing
According to The Economist, Hong Kong is the most liveable city in the world, but over 100,000 people live in cage homes and other inadequate environments. Dining, sleeping and doing laundry must all take place within only 40 square feet of space.
The Society of Community Organization asked Publicis Hong Kong to make people more aware of this plight, who in turn asked local artists to create mini cage homes and residents. The installations were then placed around the city’s most affluent streets.
People were shocked to learn that this is a reality for many residents in Hong Kong. In order to help stop this problem, people could take immediate action by scanning a QR petition and sending it directly to Chief Executive of Hong Kong, C.Y. Leung.
The petition urged the government to create more adequate public housing for these impoverished residents.
Credits – Director Vincent Chow. Executive Creative Director: Mark Birman. Creative Directors: Kwong Chi Kit, Terry Cheng. Art Directors: Kwong Chi Kit, Dave Ho. Copywriter: Kerwin Choy. Photographer: Tim Lau. Retoucher: Henry Chan.