JWTConnect/JWT Bangkok welcomes back the sight with donations of old reading glasses
Top Charoen, an optical retailer, runs an annual donation drive asking people to donate their old reading glasses. But people no longer trust that their donation reaches the people who need it.
Welcome Back the Sight is a Facebook application developed by JWTConnect/JWT Bangkok to bring back the trust and increase donations.
Credits – Executive Creative Directors: Satit Jantawiwat, Clinton Manson. Associate Creative Director: Korakot Konkaew. Senior Art Directors: Kittiwong Sudtanakit, Korakot Konkaew. Copywriters: Clinton Manson, Panitarn Luksanakiat. Web Designer: Saravut Jamjod. Project Manager: Phakpoom Surapongsanuruk . Digital Technology Manager: Ronnatouch Pomee. Multimedia Developer: Chonlatit Wetchasilp. Flash Animator: Nongyoa Dungdee. Web Programmer: Wimada Kawkrue. Business Director: Hansa Wongsiripitack. Digital Planning Director: Chatree Chokmongkolsatian. Senior Digital Planner: Sareelunta Wongwannakul. Traffic & Planning Coordinator: Paweena Promtong. Creative Service Supervisor: Daoroong Viraphandu. Production House: Ad Appetite.