One Show judge Priti Kapur to lead the creative transformation at Saatchi Delhi from March 1st

Matt Seddon, CEO at Saatchi & Saatchi India, has announced that this year’s One Show judge and former JWT creative Priti Kapur (pictured left) will join Saatchi Delhi as their Executive Creative Director from March 1st.

The move reunites Kapur with her previous creative partner Ashutosh Karkhanis – ECD at Saatchi Mumbai – and together they will be responsible for Saatchi’s entire creative output across India.

Kapur has spent the last four years as ECD at JWT Delhi, prior to which she has worked at Leo Burnett and DDB in Singapore.

In her time at JWT she led the agency to it’s first ever Cannes and Clio Gold metal wins and was instrumental in the agency being recognized as the Agency of the Year at Adfest 2010. She was subsequently ranked 13th in the Asia Pacific ECD creative rankings carried out by Campaign Asia.

On her appointment Kapur said, “I am looking forward to embracing the Saatchi culture that has made it so iconic around the World, and to doing the kind of media-neutral ideas that are redefining advertising today”.

Matt Seddon said, “Priti and Ashutosh (ECD Saatchi Mumbai) are close friends and have worked effectively together previously so I am confident that together they can make a real impact. I am looking forward to a successful 2013 and the emergence of Saatchi & Saatchi India as a hotbed of world changing creative ideas!”