The God of death prevents drunk driving in India

February 19 2013, 10:42 am | BY Lynchy | 2 Comments

Yamaraj_low.jpgBy and large Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunk driving (responsible for 70% of road fatalities in India), by leveraging this mindset.

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McCann Worldgroup India used Yama, the God of Death from Hindu mythology to drive home the message, quietly arriving in the patron’s car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service.

Credits – Agency Producer: Rahul Jan. Art Director: Rathish P Subramaniam. Associate CD/ Copywriter: Ketan Deshpande. Business Director: Vijay Jacob. Chief Creative Officer: Prasoon Joshi. Copywriter: Ketan Deshpande. Creative Directors: Rathish P Subramaniam, Melvin Jacob. Executive Creative Director: Anil Ralph Thomas. Illustrator: Sandeep Kottila.