Harry’s Bars invite Grey Singapore over for a beer

Grey Singapore has picked up the creative business for Harry’s Holdings. As one of Singapore’s most well recognized lifestyle F&B brands, Grey will handle the entire ‘through-the-line’ business, including above the line, digital, in-house and events.

Established in the early 1990’s, Harry’s started as a single bar along the then developing Boat Quay area in Singapore. Today, Harry’s has grown into a premium range of lifestyle bars and restaurants comprising 26 Harry’s destinations and other F&B brands including Marrakesh Moroccan Bar and Lounge, Mirchi restaurant, The Rupee Room, Le Chocolat Cake, The Club Hotel and Ying Yang Bar.

Subbaraju Alluri, CEO, Grey Singapore (pictured) said, “We are thrilled to add Harry’s to our stable of clients. Harry’s Bars are an iconic symbol of Singapore’s F&B and bar scene and we are looking forward to getting started working with this well-loved brand.”

Philip Walters, Director of Harry’s Holdings, commented, “Grey had a thorough understanding about the current Harry’s offerings and what can be done now, as well as great insights into how we could re-define the offerings in the future. It is a great team and we can’t wait to see what work comes out of this partnership.”