Water Is Life targets #firstworldproblems meme with ‘Hashtag Killer’ campaign via DDB New York
February 20 2013, 10:54 am | | 1 Comment
This “Hashtag Killer” campaign for Water Is Life, from DDB New York, sets out to eradicate the ironic #firstworldproblems meme – in which people tweet about such life burdens as non-heated leather seats or forgetting their maid’s last name and, in the process, raise awareness about serious developing world issues.
DDB New York’s chief creative officer is Aussie expat Matt Eastwood, the former national ECD of DDB Australia.
1 Comment
Excellent stuff…perfectly controlled outrage (masked by irony)….very hard to achieve. Well done.