Finely sliced cards from Eleven Brandworks India
Client Anubhav Khatri approached Eleven Brandworks Mumbai with the usual problem: “I want instant fame for my store but I don’t have any money.” Given that it was a specialized knives store, Eleven Brandworks told him to not do advertising. Rather spend some money on a unique set of visiting cards, which will work as advertising for him.
Eleven Brandworks presented him with the idea of visiting cards made to look like impossibly thin fruit and vegetable slices. This way the cards would give a tactile experience of the quality of knives he was selling. A specialized store suddenly became known to a wider community and now Anubhav Khatri’s shop is the place to buy quality knives from in Agra.
Credits – Director: Prateek Bhardwaj. Creative Directors: Sambit Mishra, Abhishek Dey, Virendra Tivrekars: Art Director, Abhishek Dey, Virendra Tivrekar, Sanjog Karulkar. Copywriter: Sambit Mishra. Photographer: Satya Gaud.
2 Comments
Who uses business cards these days. Besides such odd shape would easily be lost or thrown away. Not creative, so keep quiet and don’t make a meal out of it (pun intended).
Come on guys there is no specialized knife shop in agra,( lol )
use your head, before you do scam.