JWT Gurgaon shows how you can end up doing stupid things when you travel in a group

JWT Gurgaon’s brief was to encourage people to opt for individually-tailored holiday packages. This is because most Indians like group packages as they offer greater security.

Therefore, the idea was hit upon to make them question this very belief about group packages.

This print campaign depicts that you do stupid things in a group.

Credits – Chief Creative Officer: Bobby Pawar. Executive Creative Director: Priti Kapur. Copywriters: Sayantan Choudhury, Sumeer Mathur. Art Director: Sumonto Ghosh.