Rain causes runny noses shown through this billboard from BBDO Proximity Thailand
March 4 2013, 9:58 am | | No Comments
During the rainy season many people catch colds. BBDO Proximity Thailand wanted to promote a cold-relief medicine in a not-so-serious mood and tone unlike traditional pharmaceutical commercials.
They installed a specially built billboard which collected rainfall to fill a balloon that showed how the rain can cause a runny nose.
Credits – Chief Creative Officer: Suthisak Sucharittanonta. Creative Director: Chalit Manuyakorn. Associate Creative Director: Apichai Inthutsingh. Copywriter: Chalit Manuyakorn.