Isobar hires new Creative Director in Shanghai

Matt Chen has been appointed as the new Creative Director of wwwins Isobar Shanghai.  Chen will report to Tim Doherty, Creative Partner of wwwins Isobar China.  

With over 10 years of multi-discipline creative experience, Chen (left) has worked on a diverse range of local and international clients, including Nike, 7-ELEVEN,  The Macallan, Heineken, KFC, Clean & Clear, Doritos, Dove, Philips and Dragonair.

Chen joins wwwins Isobar from Medialand Taiwan, where he has been Creative Director for the past three years. He has been awarded at major international and regional awards, including Cannes Lions, Clio, Yahoo! Big Idea Chair, and Times Asia Pacific Advertising Awards. 

“Matt is an enviable creative talent and we’re excited to have him join the team in Shanghai. His varied experience and exceptional leadership skills will ensure we raise the creative bar across the group,” said Doherty.

 Peter Shen, Chief Creative Officer of wwwins Isobar China, said: “As a copy based Creative Director with a strong creative mind, Matt is a rare hybrid of creative talent that combines a solid background in traditional advertising and award-winning approach to digital creativity. As we continue to broaden our focus on creative innovation, Matt will continue to bring fresh insights to our business.”

Isobar continues to focus on creating a strong and dominant China group, tripling its staff numbers in 2012 to over 650 people across five cities in China alone.