DDB Singapore lands SilkAir

Following on from this morning’s story, DDB Group Singapore has been appointed as SilkAir’s new creative agency following a competitive selection process spanning the past three months. OMD has been appointed as the media buying agency for Singapore’s regional airline.

The new appointments will see DDB collaborating closely with the airline on its brand communications on an initial two year contract beginning April 2013, whilst OMD’s media buying services for the Singapore market will commence in May 2013, also for a period of two years.

Announcing the selection, Mr. Lee Ser Yi, SilkAir’s Vice President Commercial, said he was impressed by the dynamic and creative proposals submitted to position SilkAir’s brand into the future.

“We’ve been very impressed by the commitment and enthusiasm shown by all the shortlisted agencies. Moving forward, SilkAir is keen to embark on its next phase of brand communications and further refine our positioning in the market both in Singapore and beyond, and we are pleased to welcome DDB and OMD to our team,” he said.

SilkAir called for proposals in December last year as part of a routine review. Submissions were received from several agencies including the incumbents, JWT for creative services, and Mindshare for media buying services.