Filth has nowhere to hide with Penguin
March 7 2013, 9:08 am | | 1 Comment
In every big South East Asian city especially Bangkok, moral and societal corruption is prevalent.
This outdoor campaign from Hakuhodo Asia Pacific and SpicyH goes deeper than just being a floor cleaner. It demonstrates the fact that with cleanliness even societal filth has no place to hide.
Credits – Regional Creative Director: Bee Lee. Copywriter: Irvine Prisilia. Regional Executive Creative Director: Woon Hoh. Senior Art Directors: Apiwat Pattalarungkhan, Nicholas Kosasih. Photographer: Anuchai Secharunputong. Account Team: Peeradon Gabriel, Somporn Mauthorn.
1 Comment
Lowe Sydney did this for Handy Andy in 1999. It was a “shiny floor” warning to women wearing skirts.