JWT retains lead agency status on HSBC; Grey London and Saatchi & Saatchi added to the roster
JWT has retained the majority of the HSBC global advertising business, but now has to share the £400 million pie with two other agencies.
Grey London and Saatchi & Saatchi have also been added to the roster following the five month review process and pitch.
A JWT spokesperson in London has confirmed the bank has awarded the agency with the global brand (including airports); All cross business divisional activity, globally. The Advance proposition, globally; The RBWM (retail) business in Asia, Middle East and North America; and the global Private Banking business
JWT has also been awarded a new global assignment – the 150th Anniversary campaign (for 2015) which it will begin working on with immediate effect.
Saatchi & Saatchi is appointed to HSBC’s premier and wealth business globally as well as its sponsorship advertising globally. Grey London picks up HSBC’s retail banking and wealth business across Europe, UK, and Latin America. It will also handle First Direct in the UK and HSBC’s global commercial banking business
“HSBC made no secret that it was going to change its model moving to a roster arrangement and that it was never about the quality of JWT’s work. JWT has great ambition for the HSBC brand and its continued partnership with the bank in the future,” the JWT spokesperson said.
1 Comment
LOL…every agency that pitched got something….like a birthday party where no one goes home empty handed.
The worst thing any agency can do (apart from losing outright) is let someone else get a foot in the door….now HSBC has two other agencies who will offer to do it cheaper. Smart move by the client.