Volkswagen Finance China chooses brand consultancy Greenkern as brand strategy partner

International brand consultancy Greenkern has won the Volkswagen Finance China brand and marketing strategy development. Greenkern will help to sharpen the brand positioning and strategy to ensure that Volkswagen’s auto finance division will continue to deliver an outstanding brand experience to its customers.

“Greenkern not only has deep understanding of branding, but also the necessary automotive experience to deliver the solutions we need”, says Annie Wu, Head of Marketing at Volkswagen Finance China. “Our continuous effort to improve our brand shows our commitment to the Chinese market. We want to offer our customers the best auto finance experience possible.”

Greenkern has been working with Volkswagen Group China for the past 5 years and is excited to now also work with its financial services division. “Being able to support Volkswagen Finance China is a great honour for us”, says Jan Pilhar, Managing Director of Greenkern’s Beijing office. “It’s a fantastic brand in a very dynamic and rapidly growing market. What more could brand strategists ask for?”